Articles

Do You Really Respect Your Patients’ Time? Then Avoid This Common Mistake

This is not an essay about long wait times. (In case you thought that’s where I’m going with this…) Yes, long waits are a signal to your patients that you don’t value their time. And since time …

The 3 Ways to Leverage Bad Reviews

Your email alert dings. You’ve Got Mail! (remember when that was a thing?) Ah look at this! A new Google review. Let's open it right up and see what praises someone has digitally heaped …

Podcast: 08 – Information is Not Enough. Your Patients Need This

We think if we give our patients enough information, they will make a good decision. But information is only half the battle. Today, we talk about the other 50% of the equation, to make your practice …

The Pirate Printer Method (One of the Best Social Media Activations I’ve Ever Seen)

Practice marketing ideas can arise from unlikely places. Today's comes courtesy of the Pirate Adventures on the Chesapeake in Annapolis, MD. Visiting family on the East Coast earlier this …

Podcast: 07 – Energy: One of the Most Powerful Persuasion Tools on the Planet

It's easy to focus on scripts and word tracks, but your *energy and excitement* are even more powerful persuasion tools to help you book consults and surgeries. In this episode, we talk about why and …