Marketing Strategy for Refractive Surgeons
In the East Texas pinewoods where I grew up, lumber is big business. And there’s a term from the lumber industry called “Sell Your Sawdust” which very much applies to your practice as well. The idea …
[Read more...] about How to “Sell Your Sawdust” in Your Practice
Back in my late 20s, I was part of a secret pick-up basketball group. It was called “Hoop Club,” and every Thursday, we would meet at a gym in Dallas for a couple hours of b-ball. Now this was back …
If you’ve read my last few messages, you've heard me tease our upcoming CareCredit Video Series on kicking butt at marketing, communication and sales. Michael King and I got together to rap about the …
[Read more...] about Those CareCredit videos I keep yapping about…
Being in Texas, I’ve got a lot of friends in the oil and gas business. I find it fascinating - all the moving parts that come together to get these substances out of the ground and into usable …
Before you get any ideas, yes I’m still on the Cowboys bandwagon. This is our year! 🤣 But when Jean and Amy from CareCredit asked me to join forces with my guy Michael King and do an online video …
[Read more...] about [PIC] I channeled my inner Travis Kelce for this