Marketing Strategy for Refractive Surgeons
I’m gonna make him an offer he can’t refuse.” - Don Corleone, The Godfather Had a conversation recently with a practice about their marketing, and I asked them “What kind of offers do you guys …
[Read more...] about Discounts vs. Offers (and what you should do)
Got an email from Zeiss Queen Carol-Anne this morning re: MedSpas. She and I had a great convo earlier this week about conversions, and she followed up this interesting screenshot from an article on …
Outliers meeting was in Miami last weekend. You wanna talk about a BLAST… The Man, the Myth, the Legend Rob Melendez knows how to do it right. Shout out to him, his staff and Program Chairs on a …
When I need to fuel up on a road trip, I don’t look for any old gas station. I seek out a QuikTrip. QuikTrip - affectionately known as QT - is a gas station chain primarily in the south. There’s a …
Sometimes messages and better delivered vocally. This is one of those messages. So you can LISTEN to today's email (with some extra commentary) here. ============= Five years ago, I invested …
[Read more...] about The benefit of being in the “right room”