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Troy Cole

Troy Cole

Sales Coaching for Refractive & Cataract Surgery Teams

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Articles

Restaurateur Schools Me on Profits / Culture

Hard to believe we’re already getting into baseball and softball season! We were at softball tryouts last week for my 6-year-old (admittedly ridiculous), and I saw a buddy who owns a number of local …

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Cowboy Gives a Lesson on Value (Reiners vs. Ropers)

Fun fact: Our house is 20 minutes from Taylor Sheridan’s ranch. If you don’t know, that’s the dude who created Yellowstone, Lioness and several other rad shows. Between watching Yellowstone and going …

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How to run a promo without a discount

“I’m gonna make him an offer he can’t refuse.” - Don Corleone, The Godfather Resharing an article from last year because it's a hot topic right now, and I want this info top-of-mind for you. …

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What does your Patient Journey SOUND like?

Ever ask someone what kinda music they're into, and they say “All kinds!”…? Such a cop-out. Even so, I am that guy. BUT I like to think it’s pretty true for me. On any given day, I may turn …

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An anxiety-laden sales experience I think of often

As a sales and communications coach, I mentally bookmark sales experiences that were impactful to me. Here’s one I’ve never shared (not sure why), but think of a few times a year. My alma mater, …

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Troy Cole

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