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Troy Cole

Troy Cole

Sales Coaching for Refractive & Cataract Surgery Teams

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Articles

An anxiety-laden sales experience I think of often

As a sales and communications coach, I mentally bookmark sales experiences that were impactful to me. Here’s one I’ve never shared (not sure why), but think of a few times a year. My alma mater, …

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T-Cole’s Fun Fact for More Surgeries in 2025

I have 3 go-to fun facts I deploy any time I'm involved in an ice breaker activity. I was a D1 Collegiate Cheerleader (Go Frogs!) I grew up on a Miniature Donkey Farm in the Deep East Texas …

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The opposite of nice isnt naughty

This time of year we're bombarded with messages, songs and movies about being "naughty or nice." Here's a holiday truth bomb for you: Sometimes being "nice" is the worst thing you can do for your …

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My favorite room in Fort Worth (and why)

This city has a lot of great restaurants. You’ve got a slew of em down in the historic Fort Worth Stockyards, ample options in the upscale Clear Fork shopping center, a few hotspots around TCU and a …

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Sales magic lives in the process

You know what's funny? A lot of folks think a good sales process and great customer service are somehow at odds. Like oil and water. Superman and kryptonite. Me and clean eating during the …

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Troy Cole

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