Marketing Strategy for Refractive Surgeons
FYI I’m zipping over to Tampa tomorrow to drop marketing knowledge at the “Telling It Like It Is” Conference. If you’re around, come find me and say hey! (or text me if you have my # and we can meet …
[Read more...] about This price sheet caught my eye at the rodeo…
I met with a surgeon last week, and she was telling me how her surgery numbers were lighter than normal, and she was trying to determine the issue. She’s not alone. A lot of practices are feeling …
[Read more...] about ”Booked surgeries are down. Who’s responsible?”
I was on a coaching call with a client a couple days ago, and we were discussing the story-based email style I shared with you last week. Now, our stories should NOT be limited to email. You can …
[Read more...] about Story-based marketing examples (avoid this 1 misstep)
As a kid, I never understood “old people” when they talked about how time flies. But since turning 40 (gasp!) this year, and having a packed house of 4 active, amazing children, I’m definitely …
[Read more...] about Your most profitable marketing WORD for the New Year
Hope your new year is off to a great start! 2024 arrived in tune and on time, just like I like it. If you’ve been reading my messages for the last few days, you know I’m digging into trends and …
[Read more...] about My most profitable type of “Covert Content”