Marketing Strategy for Refractive Surgeons
Like many folks, we’ve cut the traditional cable cord and gone full on streaming. (And yes, we have about 3-too-many streaming services. Trying to pare down at the moment…) As you probably know with …
[Read more...] about House DJ shares tip to increase cataract conversions
As a Texan college football fan, it's nice to see a team from the Lone Star State at the top of the AP poll again. The University of Texas Longhorns have been in a football rut for over a decade. But …
[Read more...] about (Cataract) Success is where prep and opportunity meet
When people ask where we go dove hunting for opening weekend every year, I tell them Abilene. It’s a small city about 150 miles west of Fort Worth. But truthfully, we hunt in a tiny town outside of …
[Read more...] about It’s Hunting, Election and CATARACT season…
One benefit of working deeply with refractive practices across the country (and having a network of rockstar industry folks): we get a great vantage point to identify trends and arising …
[Read more...] about Who is actually responsible for “selling” in your practice?
Everyone thinks Kanye wrote it. Well, not everyone. But a lot of folks. Yeezy released “Stronger” on his third studio album Graduation, which dropped in 2007. The familiar tune can be heard in …
[Read more...] about Harder, Better, Faster, Stronger (musical lead followup)