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Troy Cole

Troy Cole

Sales Coaching for Refractive & Cataract Surgery Teams

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What does your Patient Journey SOUND like?

Ever ask someone what kinda music they're into, and they say “All kinds!”…? Such a cop-out. Even so, I am that guy. BUT I like to think it’s pretty true for me. On any given day, I may turn …

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An anxiety-laden sales experience I think of often

As a sales and communications coach, I mentally bookmark sales experiences that were impactful to me. Here’s one I’ve never shared (not sure why), but think of a few times a year. My alma mater, …

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T-Cole’s Fun Fact for More Surgeries in 2025

I have 3 go-to fun facts I deploy any time I'm involved in an ice breaker activity. I was a D1 Collegiate Cheerleader (Go Frogs!) I grew up on a Miniature Donkey Farm in the Deep East Texas …

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The opposite of nice isnt naughty

This time of year we're bombarded with messages, songs and movies about being "naughty or nice." Here's a holiday truth bomb for you: Sometimes being "nice" is the worst thing you can do for your …

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My favorite room in Fort Worth (and why)

This city has a lot of great restaurants. You’ve got a slew of em down in the historic Fort Worth Stockyards, ample options in the upscale Clear Fork shopping center, a few hotspots around TCU and a …

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Troy Cole

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